- Forbes published its list of the top-earning YouTube stars of 2020, using data from June 2019 to June 2020, and estimating earnings.
- Controversial beauty YouTuber Jeffree Star came in at number 10 on the list, bringing in an estimated $15 million.
- Toy-reviewing nine-year-old Ryan Kaji was once again the estimated top earner, bringing in an estimated $29.5 million.
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For years, it’s been clear that YouTube can be a major money-maker for its stars. 2020, however, brought a new level of riches to its top personalities. Forbes estimated that the platform’s celebrities brought in over $200 million from June 1, 2019 to June 1, 2020, representing a 30% jump from the previous year.
While Forbes reported a dip in advertising revenue at the beginning of the COVID-19 pandemic, it’s since rebounded. Creators have also earned revenue from brand deals.
Creators including beauty mogul Jeffree Star, who was the subject of a 2020 Insider investigation into allegations of sexual assault and hush money, and children’s YouTube star Blippi were among Forbes’ estimated top YouTube earners, which span a wide range of types of content as well as ages.
Here’s the full list of Forbes’ estimated top-earning YouTube stars of 2020, compiled by reporters Madeline Berg and Abram Brown. Per Forbes’ methodology, data spans from June 1, 2019 to June 1, 2020, and earnings estimates (all pretax) were based on “data from Captiv8, SocialBlade and Pollstar as well as interviews with industry insiders.”